Create. Win. Earn
Create. Win. Earn
     
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Monday, February 25, 2008
The chief example of success, obviously, is Ask A Ninja. They parlayed their initial YouTube success into a full-on career. They post regular videos, offer cell phone ringtones, and are even about to launch an Ask A Ninja online community (social network). But even they had a tough time getting the advertising ball rolling. They tried several solutions before settling on Federated Media—a company that helps websites get advertising through their in-house company network.
The article goes on about viral video stars like Beet.TV and iJustine who have struggled to turn their viewers into dollars, making the claim that content producers need to reach about 50,000-100,000 eyeballs before advertisers will take them seriously.
And I believe that.
But the thing is, there have to be tens of thousands of amateur video producers who have seen their videos reach that plateau. And yet, here we sit…somehow with these folks still struggling to connect with advertisers.
This is exactly why StoryBids exists. Our vast network of advertising contacts and our huge client list put the power of product placement and advertising at the fingertips of the Average Joe content producers.
Let me tell you something about advertisers: They don’t care how you get the viewers. They have annual spending budgets beyond your comprehension. The problem is not that they don’t want to take a gamble on some viral video star. No, the problem is that they don’t know about you and your moderately famous web content.
Sure, advertisers want to reach the best audience possible. And maybe your videos about skateboarding accidents are a little violent for someone like, say, Toys R Us. Fine. That’s not the point. Yes, prime time television ad spots are more expensive than daytime, because of the size and type of the audience. MTV commands higher ad prices than Animal Planet because their demographic has more expendable income. Got it. Again, not the point.
The point is that if you’re reaching 100,000 people with your videos, someone will want to tap into that audience. Period. It’s how advertising works.
That doesn’t mean they’re scouring the web all day long trying to dig up new video producers to contact. Believe me, there are more varieties of revenue streams today than ever.
There are just far too many regular people like you and me producing successful web content for the advertising community to come knocking at your door. As the popularity and prevalence of web content increases, more and more advertising dollars will continue to be spent online. Don’t you want to be a part of that action? Because believe me… if you have an audience that’s passionate about your content…the advertisers definitely want a piece of your action.
by Jeremy Philip Scott
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