To connect advertisers with an ever-growing audience of loyal females, 13-24. An audience that is engaged with the story-line and main character of Abigail.
Abigail's X-Rated Teen Diary is a provocatively titled comedy (that's barely even PG-rated) about a 13 year old girl who has a fictional genetic condition that's aged her prematurely and ravaged her body to the point that she now looks like a 34 year old guy. The series was nominated as Best Comedy Series 08 by Yahoo! and named as one of the Best Podcasts 07 by iTunes. Despite her naivete, Abigail is a confident young girl who'll let nothing get her down. It's that personality and positivity that's connecting big-time with her female audience. We're looking for sponsors, organic product placement, and brand integration that will live inside each video, carried virally all over the net, and living in perpetuity. Abigail has a presence on Bebo, Facebook, MySpace, YouTube and beyond and each social networking site carries its own set of fans. There are also a wide variety of characters on the show, each bringing a unique advertising opportunity; from her parents to her best girlfriend to the boy of her dreams to her teacher, her uncle, her therapist and more. The series launched with product integration bought by Time Warner Home Video and the episode was written up on the web as a perfect example of how to execute good, organic advertising. Since launching 6 months ago, Abigail's reach is now well over a million and a half collective views each month. We are also in talks with a very prominent social networking site to go on their front page with an upcoming storyline that will see Abigail journey to England and interact with UK TV celebrities who want to appear on the show. Additionally, we're closing 5 separate mobile distribution deals. Parents have written to thank us for keeping it clean, and we recently heard from one 16 year old teen who raved that her entire family 'gathers around the laptop to watch each new episode'. Fortune magazine has called the show "cutting edge comedy", TimeOut Magazine raved it's "ridiculously funny", and the Guardian called it "funny, silly and poignant".
Proposal Details
Bidding History
Questions
