Create. Win. Earn
Create. Win. Earn
     
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As a business owner, advertising executive or decision maker, you know that traditional marketing and commercials aren’t what they used to be. Thanks to TIVO and digital video recorders, viewers can fast forward past your ads without ever getting your message.
But there is hope. Online videos – whether they’re serialized mini dramas or webisodes, viral videos, music videos or other social networking videos – are hot properties these days. Creators of these innovative works are hungry for advertising dollars so they can offset production costs, make more videos ready for product placement and pocket a few bucks while they’re at it.
Rand Fishkin
Seattle, WA
“The crew at Storybids helped turn a concept into reality when I wanted to propose to my girfriend in a super way. My little video went viral and Storybids was able to get me featured on Good Morning America, MSNBC, Inside Edition and most recently on Oprah, in fact we were even featured on the homepages of iFilm, AOL, AOL Video, MSN and Netscape and in countless newspaper articles and radio interviews all over the world. All in all, we estimate our video was seen over 6 million times worldwide”
Rand Fishkin
SEOMoz
“My band engaged with Storybids to promote our music with a big spash and they suggested that we feature our music in a video that was about to go viral. We did and increased our exposure in a big way including an almost 3000 percent increase in audience for our music and traffic to our band's webside shot up literally overnight!.”
Craig Paddock
Plaza Digital
You know that producing a commercial is a big budget undertaking. With the high cost comes the equally high risk that no one will see it.
Storybids turns this process on its head. With our auction house format, you bid on the concept, story idea or rough video that meets your needs. You cut a deal with the creator who then finishes the work with your product placements. Then, you get the finished cut ready to distribute to the masses. It’s really that simple.
To recap:
Are product placements online really the next big thing?
Television and radio will always have commercial airtime to sell and commercials to fill them. Online product placement is simply a new avenue for you to boost brand recognition, create a buzz in the marketplace, get your product out in front of your target audience and measure responses to fresh, out-of-the-box ideas that don’t cost you an arm and a leg.
Let’s face it. TIVO and DVR’s are keeping viewers away from your messages. There is no TIVO for the Internet. And viewers who will gleefully fast-forward past your commercial during the Super Bowl will gladly watch YouTube videos for hours on end. And there in lies the beauty and power of product placement in online viral videos, social networking sites, mini-dramas and other new media.
How do I get started?
It’s easy. Once you sign up for an account, you can start to review the creative pitches, ideas and spec videos sellers have created. If you like a concept or a pitch, you can bid on the project. Bidding is competitive so you need to be sure your competitor doesn’t steal it from you in the final seconds. If you ever lost a pristine 1977 Star Wars figure on with a second left, you know what we mean.
Once you win the project, you work directly with the creator to develop the final piece with your product placement. Then you have it delivered in the format of your choice and distribute it online, just as you would any other video that the world is anxiously waiting to see.