Online Webisode Product Placement Wikipedia says that a webisode is “an episode of a television show that airs initially as an Internet download or stream as opposed to first airing on broadcast or cable television...
Tay Zonday's Cherry Chocolate Rain Tay Zonday’s Chocolate Rain was a viral smash hit a few months back. Poor guy probably never thought fame would come with a backhanded compliment. But that’s YouTube for...
Game Show Product Placement So I was watching Jeopardy with my wife the other day. Yes, I watch Jeopardy. No, I’m not sixty years old.
Anyway, they had an entire category called The Bucket List...
Monetizing Online Video Content TV Week had an interesting article about YouTube, viral video successes, and the difficulty a lot of web video stars have turning that fame into advertising dollars...
Advertising Failure is the New Advertising Model Remember when Spiderman 2 was gearing up for release, and Major League Baseball struck an agreement with Sony to put Spiderman logos on all the bases at ballparks across the nation? A media...
Superbowl Product Placement So a company called IntroFee solicited a bunch of “live birth” videos from people all over the globe, for use in their upcoming Super Bowl ad...
Marketing Gold Could Be Found In Web Video NEW YORK (USA TODAY) — You don’t need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do...
Product Placement Spend Increases On Networks Nielsen Product Placement Service reported an overall 13% increase in the number of product placement occurrences in prime-time broadcast network programming for 2007...
